Organizational Design

Start with a solid plan

You probably know the expression, “If you don’t know where you are going, any road will do.” While this might be a good philosophy for a sunny summer day, don’t apply it to your business.

Imagine building a house without a design or plan. Would you ever do that? Of course not! But leaders build organizations without a plan all the time. They reactively add positions and flip organizational charts around at random, seeking the magical yet elusive formula that will optimize their business. 

The results of building a house without a design is a fractured, inefficient, and disjointed structure. The same is true of an organization. You must proactively design your company with a plan to bring your vision to fruition. To design your organization toward fulfillment of its Higher Purpose, you’ll need a blueprint — a road map to the realization of your goals using tried-and-true, proven organizational design practices and processes.

What makes an organization strong?

To build any structure, you must know the strengths and weaknesses of each and every component — and failure to do so will risk the integrity and safety of the whole. To make the strongest structure, every component’s function must be optimized. So, too, is the case with organizational design. Every component of the organization must be strategically placed for maximum effectiveness and contribution to the overall company.  This is about much more than organizational charts; it’s about designing how the work gets done. With organizational design, you are proactively creating the best circumstances to support your company’s success. 

A strong organizational design is incredibly important to any company, but it is especially critical in a conscious business focusing on the triple bottom line (people, planet, profits). Organizational design causes you to step back and look at your company from all angles. You’ll ask questions like:

• What is most important to us when designing our company?  
• What is the role of leadership here?
• What organizational design choice is best to meet our objectives?
• How many layers of management do we need?
• What is the right span of control for our leaders?
• Do we want to be centralized or decentralized?  
• How does our desired culture impact our organizational design?
• How does the organizational design enable decision making?

In a poorly designed organization, efforts are wasted in duplicated efforts, ineffective communication, functional misalignment, and overall inefficiency and waste. Besides wasting money that could go to improving the lives of your stakeholders — one of your ultimate goals — these incidents undermine employee morale, jeopardize customer service, deteriorate culture, and cause your business to lose its focus and sense of unity.

How I can help

By helping you clearly define your goals as a conscious business, I will partner with you to create a customized blueprint for success. We will improve communication and productivity, and orchestrate how the elements of your organization work in concert. Together, we will create a plan for how your company will evolve and grow based on what is most important to fulfilling your Higher Purpose.

“The organizational design is the responsibility of the CEO, and the designer’s role is to act as midwife to aid in the rebirth of the organization.”
Kenneth D. MacKenzie